Experience design
The task was to choose two contrasting emotions and explore them in depth. We began by brainstorming associations, memories, objects, colors, sounds, and movements related to each emotion. The goal was to deeply understand how each emotion feels and behaves in different contexts.
Based on this exploration, we were asked to design an experience that transitions from one emotion to the other through sensory expeience. The focus was on how design can evoke feelings and guide people through an emotional journey.
Process
Understanding the subject
Choosing emotions and brainstorming
Building a narrative
Canvas of emotions
Final curation
Experience video
Learnings
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An experience is impactful if it triggers a memory, has recall, evokes emotions and has a narrative to it.
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An experience created without a narrative is just a tool for creating the experience and not the experience itself.
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An experience is created when usability, functionality, and aesthetics bring profound joy, engagement and transformation.
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Explored sensory elements (color, sound, light, texture) to evoke feelings.
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Learned to design a transition between two contrasting emotions.
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Practiced conceptual thinking and translating abstract ideas into experiences.
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Experimented with materials and space to create mood and atmosphere.