Experience design
Project
This project explored the design of a spatial experience that embodies two contrasting emotional states and guides users through the transition between them. Through research into emotional associations, memories, sensory cues, and behavioral patterns, the project investigated how design can evoke feelings and shape perception. Working in teams of two, the challenge was to create a narrative-driven environment using experience design principles and sensory touchpoints such as light, sound, materiality, texture, and form. The final outcome was a physical model of an immersive space designed for at least one person to experience an emotional journey from one state to another.
Process
Understanding Experience Design
Exploring the fundamentals of experience design and how sensory elements influence emotions and perception
Emotion Selection & Exploration
Identifying two contrasting emotions and brainstorming associated memories, objects, colors, sounds, movements, and behaviors.
Narrative Development
Constructing a story that connects the two emotional states and defines the user's journey through the experience.
Emotional Mapping
Developing an emotional canvas to visualize the intensity, progression, and transition of emotions throughout the experience.
Final Curation & Spatial Translation
Refining the narrative, sensory touchpoints, and spatial elements into a cohesive experiential environment and physical model.
Chosen emotions
WARMTH
COLDNESS
Creating narrative
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Graph of emotions
Touch point mapping
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Making
Experience video
Learnings
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I learned that experiences are felt through the body and senses, not just seen. The strongest experiences create emotional connection and lasting memories.
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Engaging multiple senses helped me understand how light, sound, texture, color, and movement work together to shape perception and emotion.
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I discovered that scale, volume, and spatial transitions can influence how a person feels, often before they consciously recognize it.
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This project taught me to think of design as a journey, where narrative and sequencing are as important as the physical space itself.
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Most importantly, I learned that meaningful experiences emerge when sensory elements, emotion, and storytelling come together to make users feel fully immersed in a moment.
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