Learning craft
Crafting tradition into modern accessories.
Designing a bag for the new generation navigating the intersection of diverse cultures and crafts — celebrating the hands that make and elevating the richness of India’s cultural heritage.
Process
Learning about the craft
Brand study and Trend research
Finalising the brief
Ideation
Final product
Product
Learnings
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Explored Kutch leather craft and Jat embroidery, understanding their techniques and cultural roots.
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Learned to work with leather and textile using hand tools—cutting, stitching, and surface finishing.
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Experimented with giving traditional crafts a contemporary feel through color and styling.
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Designed a functional bag for the new generation navigating multiple cultures.
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Learned to design with market trends and user lifestyle in mind.