Learning craft
Project
This project focused on understanding the leather craft traditions of Kutch and translating them into a contemporary product for the market. The aim was to design a bag that bridges traditional craftsmanship and modern lifestyles, celebrating the artisans behind the craft while creating a meaningful connection to India's cultural heritage. By reinterpreting traditional techniques, materials, and narratives through a contemporary lens, the project explored how design can make craft relevant, accessible, and desirable for today's market while addressing evolving consumer needs and preferences.
Process
Craft Immersion & Documentation
Understanding the leather craft of Kutch, its techniques, materials, cultural significance, and artisan practices.
Brand & Trend Research
Studying relevant brands, user behaviors, and contemporary trends to identify opportunities for craft integration.
Brief Development
Defining the design challenge, target audience, project goals, and product direction.
Concept Development & Ideation
Exploring multiple concepts through sketching, material experimentation, form exploration, and feedback iterations.
Final Product Design
Refining and developing the chosen concept into a functional product that combines contemporary needs with traditional craftsmanship.
Making
Product
Learnings
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Gained a deeper appreciation for Kutch leather craft and Jat embroidery, understanding the effort and stories behind each handmade piece.
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Built hands-on skills in working with leather and textiles, including cutting, stitching, and finishing.
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Learned how to blend traditional craftsmanship with contemporary design while respecting its authenticity.
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Explored ways to turn cultural narratives into products that connect with younger users.
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Understood the importance of balancing craft, user needs, and market relevance in design.
